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The phenomenon that reimagines space and timeand what it means for black holes, the big bang, and theories of everything by george musser. Huthwaite researches, consults, and provides seminars for over 200 leading sales organizations around the world, including xerox, ibm, and citicorp. With wit and authority, neil rackham explains why traditional sales models don t work for large sales. Doerr author 2014 the spin selling fieldbook neil rackham author 1996 rethinking the sales force. Written by neil rackham, former president and founder of huthwaite corporation, spin selling is essential reading for anyone involved in selling or. The spin selling fieldbook practical tools methods exercises and resources book summary. This book is essential if you sell to businesses or sell high valueadded products. Buy a cheap copy of spin selling book by neil rackham. Neil rackham is an author, consultant and academic. This is the third article in a four part series on neil rackams book spin selling. Sales reps mostly concentrated on just closing the deal. The spin selling fieldbook is your guide to the method that has revolutionized bigticket sales in the united states and globally.
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